Me 2.0 - Dan Schawbel

Generation Y is 80 million strong! This unique segment of the population faces an increasingly volatile job market and slowing economy often without the tools needed to navigate it. These bright, tech savvy young adults need new, innovative ways to separate them from the competition. Author and personal branding expert Dan Schawbel stresses that young people today need to have jobs look for them, rather than simply looking for jobs. Schawbel describes how to create an effective personal brand in today's changing environment where online social media is exploding and personal blogs and networking websites are fast becoming status quo. Generation Y already turns to Schawbel's blog, magazine, and podcast as cutting edge resources on personal branding.