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Movie marketing - Tiiu Lukk
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Title
Movie marketing - opening the picture and giving it legs
Movie marketing - opening the picture and giving it legs
Author
Tiiu Lukk
Tiiu Lukk
format
Paperback
Paperback
Publisher
Silman-James Press
Silman-James Press
Language
English
English
UK Publication Date
19970101
19970101
Description
Movie Marketing demystifies complex marketing issues, profiling marketing strategies for film of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally film makers) responsible for developing and implementing these strategies. This indispensable and fascinating tour of the many and varied ways to successfully market films is a must-read for all independent film makers and everyone hoping to work in film distribution and marketing.
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