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Music rights without fights - Richard Kirstein
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Title
Music rights without fights - the smart marketer's guide to buying music for brand campaigners
Music rights without fights - the smart marketer's guide to buying music for brand campaigners
Author
Richard Kirstein
Richard Kirstein
format
Paperback / softback
Paperback / softback
Publisher
Rethink Press Limited
Rethink Press Limited
Language
English
English
UK Publication Date
20151113
20151113
Description
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships.
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