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My life in advertising ; &, Scientific advertising - Claude C. Hopkins
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Title
My life in advertising ; &, Scientific advertising - two works
My life in advertising ; &, Scientific advertising - two works
Author
Claude C. Hopkins
Claude C. Hopkins
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
19660116
19660116
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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