Networking in 90 minutes - Lindsay Bannerman

This is another in the 'in Ninety Minutes' series, which offers the reader a comprehensive but easily read and easily digestible text, covering a specific topic in an hour and a half of study. There are many businesses all around you who need products, services, staff, ideas and materials - businesses who decide to award these procurements, contracts, promotions, pitches and orders based on who comes first in an alphabetical flick through Yellow Pages, simply because they don't know you exist. Networking, put simply, is meeting people, chatting, learning about them and telling them about you. The more you do it, the wider and more useful your personal network. You can find out who has the strengths in certain areas, who is reliable or cost effective, and a whole lot of people know who you are and what you can do for them. This book sets out a series of tried and trusted techniques to tap into the networks buzzing all around you. It shows how to improve your visibility and that of your product or service or professional skill - and hopefully have some fun along the way.