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New products management - C. Merle Crawford
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Title
New products management
New products management
Author
C. Merle Crawford
C. Merle Crawford
format
Paperback
Paperback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20020801
20020801
Description
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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