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Nicely said - Nicole Fenton
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Title
Nicely said - writing for the web with style and purpose
Nicely said - writing for the web with style and purpose
Author
Nicole Fenton
Nicole Fenton
format
Paperback / softback
Paperback / softback
Publisher
New Rider
New Rider
Language
English
English
UK Publication Date
20140604
20140604
Description
Nicely Said: Writing for the Web with Style andPurpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.
This book answers questions like:
- How do we get people to care about our products?
- What's the business value of empathetic communications?
- Why do we need to worry about voice, tone, and wording?
- How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications-with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
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