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Nintendo magic - Junpei Furuhata
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Title
Nintendo magic - winning the videogame wars
Nintendo magic - winning the videogame wars
Author
Junpei Furuhata
Junpei Furuhata
format
Hardback
Hardback
Publisher
Vertical
Vertical
Language
English
English
UK Publication Date
20081215
20081215
Description
In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
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