No B.S. ruthless management of people & profits - Dan S. Kennedy

Here it is: no warm n fuzzies, no academic theoriesjust hard-core strategies from real world trenchesthe long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!
Kennedy covers:
The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
The two most crucial (and liberating) management decisions
The worst number in business is(fix this before it's too late!)
Leadership is vastly overrated: a new, rational model for profitable productivity
Why and how to make marketing the masterall others servants
Mice at play, and how to get compliance when the cat's away
Finding the magic GE-Spot" for your particular business' greatest success with its customers
Fairness be damnedto the winners the spoils (it's time to start paying for performance, not for showing up)
Is a happy workplace a productive workplace? a serious look at the new, fun mandatelies the management theorists sell
Managing the sales processthe biggest instant improvement (more $ now!)