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No Money Marketing - Jessie Paul
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Title
No Money Marketing
No Money Marketing
Author
Jessie Paul
Jessie Paul
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education / India
McGraw-Hill Education / India
Language
English
English
UK Publication Date
20091116
20091116
Description
As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products from anywhere on the map. This book shows how a brand can spot and tap into its marketing ecosystem of stakeholders. It helps marketers and managers with the road map of building their brands.
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