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Ogilvy on advertising - David Ogilvy
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Title
Ogilvy on advertising
Ogilvy on advertising
Author
David Ogilvy
David Ogilvy
format
Paperback / softback
Paperback / softback
Publisher
Knopf Doubleday Publishing Group
Knopf Doubleday Publishing Group
Language
English
English
UK Publication Date
19850312
19850312
Description
A candid and indispensable primer on all aspects of advertising from the manTimehas called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
How to get a job in advertising
How to choose an agency for your product
The secrets behind advertising that works
How to write successful copy-and get people to read it
Eighteen miracles of research
What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
How to get a job in advertising
How to choose an agency for your product
The secrets behind advertising that works
How to write successful copy-and get people to read it
Eighteen miracles of research
What advertising can do for charities
And much, much more.
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