Online promotions - Bill Carmody

At last–a comprehensive how–to guide for creating and managing promotions on the Web

Online Promotions

To beat the competition in today's crowded marketplace, it's important to learn about online promotion tools and how they can help you to attract new customers and increase sales. This much–needed hands–on guide provides all the information you'll need to create, manage, and follow up on promotions in the digital age. Beginning with Promotional Marketing 101, expert marketer Bill Carmody brings you quickly up to speed on the basics, then walks you through the entire process of using the Web to make your promotions work. In a friendly, easily accessible style, he explains the advantages of online promotions over conventional marketing, explores the latest new media technologies, and teaches you how to identify and implement the most appropriate promotion for your business needs.

With his expert advice, you'll be able to:
* Understand the different types of promotions–from sweepstakes to coupons, rebates, and loyalty programs
* Gather data and set clear objectives for your online promotion
* Navigate the legal aspects of online promotions and ensure privacy and security for your clients
* Decide whether to outsource your promotion campaign or keep it in–house
* Partner with another company to create a multibrand promotion
* Advertise your online promotion in the right places and increase your customer base
* Integrate lessons and promotional databases you acquired into your future marketing efforts

The companion Web site at www.wiley.com/compbooks/carmody contains:
* Sample promotions
* Basic templates for creating promotions
* A listing of industry contacts and resources