Online surveys for dummies - Vivek Bhaskaran

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! Youll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

• Questions for you
  look at why youre considering an online survey and have a clear plan for what you want to accomplish




• Questions that work
  explore the most common types of survey questions and develop those that will fulfill your objectives




• Who to invite
  choose your audience and prepare an invitation that encourages participation




• Launch time
  be prepared to track responses, collect anonymous data, and avoid becoming a spammer




• What does it mean?
  see who participated in your survey, analyze results, unearth trends, and create reports based on the data

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license for QuestionPro, the most powerful, easytouse survey software available. Youll be able to

• Access more than 200 survey templates




• Use sophisticated branching logic




• Share survey results in real time




• Apply advanced research techniques




• . . . and much more!

Open the book and find:

• Different types of online surveys




• Tips on complying with antispam laws




• What types of questions to avoid




• Online survey tools and how to use them




• How to get realtime results before the survey ends




• Common survey mistakes and how to avoid them




• How to use advanced tools such as banner tables




• Ten ways to increase your response rate

Learn to:

• Create a survey that uncovers what you want to know




• Understand survey lingo




• Identify your target audience and analyze your survey results

Includes a free 3month registration for QuestionPro survey software!