Opportunity spotting - Nigel MacLennan

Ideas are the life blood of every organization. Whether it?s the search for new products and services or the need to adapt to rapidly changing markets, the company that fails to exploit available opportunities is doomed. This unusual new book sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas, and exploiting openings in a wide range of contexts. - - Practising the creativity he preaches, Dr MacLennan illustrates the text with cartoons, real-life commercial examples and exercises designed to develop the reader?s own skill. In addition to describing techniques for identifying opportunities, he shows how to recognise those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded.