Past tense, future perfect - Malcolm Kerrell

Today's unstable and insecure business world is a far cry from that of the recent past. And the coming years will bring even more change. Managers can survive and surmount the current turmoil by learning the Alice Principle: "To be employed is to be at risk; to be employable is to be secure". In this uncommon business book, the author uses, by analogy, the world of Alice in Wonderland and Through the Looking Glass, examining the dialogue from characters such as the Mad Hatter, Humpty Dumpty, and the White Rabbit to elucidate sound business principles. He then explains them further so managers can define themselves and their goals for the future. Here is a unique and dynamic way to learn sound management practice while keeping the world in perspective.