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People communication and organisations - Desmond W. Evans

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Why choose musicMagpie?
Title
People communication and organisations
Author
Desmond W. Evans
format
Paperback / softback
Publisher
Longman
Language
English
UK Publication Date
20000517

Description

  • Concentrates on helping you acquire practical and effective communication skills and a thorough understanding of the application of IT.
  • Examines organisations at work and methods for improving their effectiveness; motivating people at work; techniques and tools of business administration and the development of interpersonal skills.
  • Written for BTEC National students, and provides full coverage of the double core units "People in Organisations 1 and 2".
  • Each major area of study includes information, interspersed with practical self assessment activities and illustrations, models and diagrams.
  • Topics are followed by "build-up" tasks, case studies and active learning assignments as well as new work experience and simulation activities.
  • Extra chapters are included on writing persuasive copy (adverts, press releases, brochures etc).
  • Features commercial challenges in organisation - handling stress and managing change.
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