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Perfect phrases for fundraising - Beverly A. Browning
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Title
Perfect phrases for fundraising
Perfect phrases for fundraising
Author
Beverly A. Browning
Beverly A. Browning
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20120916
20120916
Description
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:
- Telephone soliciting
- YouTube, Facebook, and Twitter
- One-on-one meetings
- Board of director appeals
- Organization website campaigns
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