Personal branding for dummies - Susan Chritton

The fast and easy way to create and maintain your personal brand

Whether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands–on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.

• Behold the power of branding
  get an overview of how corporations and celebrities use branding and how you, too, can position yourself for success




• Getting to know you
  figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy plan




• Start spreading the news
  announce your brand to the world with a communication plan that'll reach your audience, boost your reputation, and achieve clarity, consistency, and constancy




• Shape your brand
  discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseas

Open the book and find:

• Advice on discovering your personal brand




• Visual, language, and auditory elements of successful brands




• Case studies in personal branding success




• How to build a personal brand communication plan




• Ways to use social media to communicate your brand online




• Guidance on building and nurturing your network




• The importance of distinguishing yourself from the competition

Learn to:

• Build your personal brand to authentically stand out from the crowd




• Transform your image to communicate a clear and concise message




• Tap into the power of social media to showcase your brand




• Craft a winning strategy to launch your personal brand