Pink think - Lynn Peril

Deluged by persuasive advertisements and
meticulous (though often misguided) advice
experts, women from the 1940s to the 1970s were
coaxed to "think pink" when they
thought of what it meant to be a woman.
Attaining feminine perfection meant conforming
to a mythical standard, one that would come
wrapped in an adorable pink package, if those
cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril
gathers here the memorabilia of the era -from
kitschy board games and lunch boxes to outdated
advice books and health pamphlets-and reminds us how media messages have long endeavored to shape
women's behavior and self-image, with varying
degrees of success.Vividly illustrated with
photographs of vintage paraphernalia, this
entertaining social history revisits the
nostalgic past, but only to offer a refreshing
message to women who lived through those years
as well as those who are coming of age now.