Pioneers of modern typography - Herbert Spencer

Since its first publication in 1969, Pioneers of Modern Typography has
been the standard guide to the avant-garde origins of modern graphic design and
typography. In this essential reference, Herbert Spencer shows how new concepts in
graphic design in the early decades of the twentieth century had their roots in the
artistic movements of the time in painting, poetry, and architecture. Spencer
examines the "heroic" period of modern design and typography, the beginning of which
he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist
manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander
Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new
concepts in graphic design, and traces the influences of futurism, Dadaism, de
Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely
illustrated with examples of the new typography, shown in genres that range from
posters and magazine covers to Apollinaire's "figurative poetry."This revised
edition, which follows the revised and redesigned edition of 1983, includes a
foreword by design critic Rick Poyner that discusses the important contributions to
the history of graphic design made by Herbert Spencer.