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Places - Simon Anholt
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Title
Places - identity, image and reputation
Places - identity, image and reputation
Author
Simon Anholt
Simon Anholt
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20091118
20091118
Description
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
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