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Platform revolution - Geoffrey Parker
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Title
Platform revolution - how networked markets are transforming the economy - and how to make them work for you
Platform revolution - how networked markets are transforming the economy - and how to make them work for you
Author
Geoffrey Parker
Geoffrey Parker
format
Paperback / softback
Paperback / softback
Publisher
W. W. Norton & Company
W. W. Norton & Company
Language
English
English
UK Publication Date
20171010
20171010
Description
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.
Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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