Portfolios that sell - Selina Oppenheim

It used to be that art directors, creative professionals and producers hired talent based on reputation, networking and personal relationships. Today's ultra competitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines.;In this book, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of tips and practical advice for effective marketing, self-promotion and client relationships, this book should be a useful guide for the photographer who wants financial as well as artistic success.