Post Corona - Scott Galloway

THE NEW YORK TIMES BESTSELLER

Bestselling author of The Four and
NYU
Business School professor delivers an insightful, urgent analysis
of who
stands to win and who's at risk to lose in a post-pandemic
world.

'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES
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The
Covid-19 outbreak has turned bedrooms into offices, pitted young
against old and widened the gaps between rich and poor, red and blue,
the mask-wearers and the mask-haters. Some businesses, like Amazon and
video conference software maker Zoom, woke up to find themselves crushed
under an avalanche of consumer demand. Others, like the restaurant,
travel, hospitality and live entertainment industries, scrambled to not
become instantly obsolete. But the pandemic has not been a change agent
so much as an accelerant of trends that were already well underway.

In Post Corona,
Galloway outlines the contours of both crisis and opportunity that lie
ahead. While the powerful tech monopolies will thrive in the disruption
other businesses, like higher education, will struggle to maintain a
value proposition that no longer makes sense when we can't stand
shoulder to shoulder.

Combining his signature humour and brash
style with razor-sharp business insights, Galloway offers both warning
and hope in equal measure.
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'Entertaining and informative.' THE ECONOMIST