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Principles of marketing - Philip Kotler
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Title
Principles of marketing
Principles of marketing
Author
Philip Kotler
Philip Kotler
format
Paperback
Paperback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20130321
20130321
Description
For Principles of Marketing courses using a comprehensive text.
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers,Principles of Marketingpresents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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