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Principles of marketing - Philip T. Kotler
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Title
Principles of marketing - activebook version 1.0
Principles of marketing - activebook version 1.0
Author
Philip T. Kotler
Philip T. Kotler
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20021002
20021002
Description
For courses in Principles of Marketing.
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
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