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Product management - Donald R Lehmann
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Title
Product management
Product management
Author
Donald R Lehmann
Donald R Lehmann
format
Paperback
Paperback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20010801
20010801
Description
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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