Project marketing - Bernard Cova

Project Marketing: Beyond Competitive Bidding is the first Englishlanguage book that focuses specifically on this important, emergingsubject. Project marketing relates to the various marketingactivities that take place prior to winning a contract. It dealswith marketing of large and complex projects such as theconstruction of buildings and power stations.
FEATURES
* The authors are all leading international figures in the field ofproject marketing. Bernard Cova is co-founder and leader of TheEuropean Network on Project Marketing and System Selling.
* The book provides models and methods that are necessary todevelop a constructive approach to project marketing.
* It contains more than 20 short cases drawn from a wide variety ofindustries e.g. aerospace, construction, engineering, transport andenergy. The cases are truly international with examples fromEurope, Asia, USA and Africa.
Project Marketing: Beyond Competitive Bidding can be used atextbook for MBA and other masters-level courses in projectmarketing and project management. It will also be highly relevantfor practitioners and participants in executive and in-companytraining programs.