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Proven strategies in competitive intelligence - John F. Prescott
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Title
Proven strategies in competitive intelligence - lessons from the trenches
Proven strategies in competitive intelligence - lessons from the trenches
Author
John F. Prescott
John F. Prescott
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20010327
20010327
Description
Tested-in-the-trenches competitive intelligence techniques usedat today's top companies
This book brings together the best thinking and practices incompetitive intelligence (CI) currently being used at many oftoday's most successful companies. Featuring contributions fromleading industry executives, it covers CI strategies across a widerange of business functions, including marketing and sales, marketresearch and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view ofCI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CItechniques in action
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