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Public relations - Dennis L Wilcox
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Title
Public relations - strategies and tactics
Public relations - strategies and tactics
Author
Dennis L Wilcox
Dennis L Wilcox
format
Paperback / softback
Paperback / softback
Publisher
A&S SOFTSIDE 1 ECP
A&S SOFTSIDE 1 ECP
Language
English
English
UK Publication Date
20140630
20140630
Description
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
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