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Public relations - Dennis L Wilcox
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Title
Public relations - strategies and tactics
Public relations - strategies and tactics
Author
Dennis L Wilcox
Dennis L Wilcox
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20000316
20000316
Description
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
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