Public relations for marketing professionals - Roger Haywood

Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies!
An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations.
Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.