Public relations in schools - Theodore J. Kowalski

Public Relations in Schools explains and evaluates its subject in relation to modern technology, prevailing social conditions, and political demands, treating public relations as an integral function of school administration. Contributors present a broad perspective that integrates theory with practical experience to promote two-way communication and extensive use of information. After examining the foundations of public relations in schools, selections explore its application in contemporary settings, and the responsibilities that fall to every member of a school's administrative team. Content is deliberately structured to encourage professional reflection, in part, because the text considers the functions of public relations to be vital to school reform.