Putting your small business on the Web - Maria Langer

Targeted for small business owners and e-commerce students interested in how the Web can extend a small business's reach and profitability, this book explains how to create an online presence for an existing small business. Maria Langer includes real-life examples of small business Web sites that do and dont work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find. Technology described within this book can be used by anyone, regardless of computer platform.