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Relationship marketing - Helen Peck
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Title
Relationship marketing - strategy and implementation
Relationship marketing - strategy and implementation
Author
Helen Peck
Helen Peck
format
Hardback
Hardback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
19990513
19990513
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
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