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Reset - James Rubin
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Title
Reset - business and society in the new social landscape
Reset - business and society in the new social landscape
Author
James Rubin
James Rubin
format
Hardback
Hardback
Publisher
Columbia University Press
Columbia University Press
Language
English
English
UK Publication Date
20180213
20180213
Description
James Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and taking advantage of the opportunities of the new era.
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