Responsible business marketing - A. Schaefer

This book outlines the concept of responsible marketing and relates it to the wider concept of corporate social responsibility (CSR). The key aspects of responsible business marketing; that is, commercial marketing practices that take into account business responsibilities towards society and the environment, are introduced. Two of these, green marketing and fair trade marketing, are considered in more detail. This book is based mainly on a series of readings on the subject of corporate social responsibility (CSR) and contains activities throughout which will help to draw key learning points from the readings and apply concepts both to your own experience and to some short case studies.