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Retail geography & intelligent network planning - Mark Birkin
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Title
Retail geography & intelligent network planning
Retail geography & intelligent network planning
Author
Mark Birkin
Mark Birkin
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20020426
20020426
Description
This innovative book exemplifies the importance of sophisticatedand intelligent spatial analysis techniques in dealing with therange of location, distribution and channel management issueswhich face today's retail and service businesses.
- Explores some of the trends taking place within the broadconsumer-retailing sector, drawing on research undertaken ingrocery, supermarket retailing, financial services, travel andleisure in Europe, North America and Australasia
- Numerous global case studies are used to show keys issues
- Details how retailers can begin to develop information andanalytical frameworks to better understand what is happening in theretail environment
- Describes how retailers can plan their cross channel networkstrategy for the future
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