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Retail Marketing - F. Ellis-Chadwick
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Title
Retail Marketing
Retail Marketing
Author
F. Ellis-Chadwick
F. Ellis-Chadwick
format
Paperback / softback
Paperback / softback
Publisher
OU Worldwide products, 2008 to date
OU Worldwide products, 2008 to date
Language
English
English
UK Publication Date
20110501
20110501
Description
Marketing in a retail business covers a wide area from customer behaviour to retail brands. Retail marketing techniques have created world renowned brands. You will learn marketing evaluation and marketing strategy. You will also learn how to develop own brand labels. Chapters are Retail Marketing Planning, Consumer Behaviour and finally Retail Brands
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