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Retail marketing management - David Gilbert
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Title
Retail marketing management
Retail marketing management
Author
David Gilbert
David Gilbert
format
Paperback / softback
Paperback / softback
Publisher
Finacial Times/Prentice Hall
Finacial Times/Prentice Hall
Language
English
English
UK Publication Date
20021104
20021104
Description
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.Why buy with musicMagpie?
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