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Rethinking Business Responsibility in a Global Context - Bodo B. Schlegelmilch

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Title
Rethinking Business Responsibility in a Global Context - Challenges to Corporate Social Responsibility, Sustainability and Ethics

Author
Bodo B. Schlegelmilch

format
Paperback / softback

Publisher
Springer International Publishing

Language
English

UK Publication Date
20210220

Description

This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge.

Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.

Bodo B. Schlegelmilchis Chair of the Association of MBAs [AMBA] and Business Graduates Association [BGA] and heads the Institute for International Marketing Management at WU Vienna. For more than 10 years, he served as founding Dean of the WU Executive Academy. Starting at Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh and the University of California, Berkeley. Professorships at the University of Wales (UK) and at Thunderbird School of Global Management (USA) followed.

Bodo serves on business school advisory boards in Europe and Asia. He taught in over 30 countries on six continents, and his research interests span from international marketing strategy to CSR. He published in leading academic journals, such as theStrategic Management Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science. Bodo was Editor-in-Chief of theJournal of International Marketingand served on the editorial boards of theJournal of Marketing, the International Journal of Research in Marketingand many others. Initially educated in Germany, Bodo obtained two doctorates (in International Marketing Strategy and CSR) from theUniversity of Manchester(UK) and an honorary Ph.D. from Thammasat University (Thailand).

Ilona Szocsis Assistant Professor at the Chair of International Marketing at University of Vienna (Austria).She holds a PhD in International Marketing Management from Vienna University of Economics and Business (WU, Austria), an MSc in International Business from D'Youville College (USA), and an MSc in Tourism Management from University of Economics in Bratislava (Slovakia). Previously she held positions at WU, Webster Vienna Private University, and Free University of Bozen-Bolzano (Italy). Before joining academia, she worked in management consulting, corporate marketing, and in business agencies supporting small and medium-sized enterprises.

Ilona's research focuses on corporate social responsibility, sustainability & culture, and consumer behavior. Her work appeared in internationally renowned journals such as theJournal of the Academy of Marketing Science, Journal of World Business, Journal of Cleaner Production, andElectronic Commerce Research and Applications,as well as in books, such as theHandbook on Ethics and Marketingby Edward Elgar Publishing, andThe New Role of Regional Managementby Palgrave Macmillan. Ilona serves as an ad-hoc reviewerfor Business Ethics Quarterly, Journal of Business Research, Cross Cultural & Strategic Management,andJournal of Business Ethics.

Type
BOOK

Edition
1st Edition 2020

Country of Publication
Switzerland

Number of Pages
315

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Rethinking Business Responsibility in a Global Context - Bodo B. Schlegelmilch

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