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Rethinking marketing - Douglas Brownlie
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Title
Rethinking marketing
Rethinking marketing
Author
Douglas Brownlie
Douglas Brownlie
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
19990119
19990119
Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
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