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Rethinking marketing - Minet Schindehutte
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Title
Rethinking marketing - the entrepreneurial imperative
Rethinking marketing - the entrepreneurial imperative
Author
Minet Schindehutte
Minet Schindehutte
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20080206
20080206
Description
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
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