Revealing the corporation - John M. T. Balmer

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. Thisvolume captures the quintessence of the corporation and its many inner and outer manifestations.

Edited bypioneers of the field,Revealing the Corporationpresents a new paradigm which drawsthe keyreadings together for the first time. Pedagogical features include expertanalysis and commentary;an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.

Thisaugmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives.Now aclassic text, the bookis essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.