Rip off your necktie and dance - Leen Zevenbergen

"For people who have been trained, educated and raised all of their lives to behave and play by the rules, it is extremely difficult to become creative, innovative and entrepreneurial all of a sudden. We know that more than 60% of all working people do NOT like their jobs. And you are still paying their salaries, while knowing that these 60% are not fulfilling their potential". "In order to be successful, companies need innovation. And to be innovative it is necessary to be creative and entrepreneurial. But being creative is just impossible for most of us, because were trained all of our lives not to be!" Leen Zevenbergen's book is a call for those in business to generate innovation within their businesses by being innovative themselves and also to encourage their staff to be innovative and creative, but in doing so to enjoy the process.