Running a food truck for dummies - Richard Myrick

The easy way to drive your food truck business to success

Whether youre the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

• Meals on wheels
  get a crash course on starting your own food truck business, with advice on deciding which kind of truck to run and researching your local marketplace


• Drive your business forward
  discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck
  and everything in between


• Start your engines
  create your menu, stock your truck, find (and train) the best employees, and set up an office thatll keep your business running


• Hit the road
  keep your business running smoothly with advice on maintaining a clean, safe truck and using feedback effectively


• Honk for social media
  find out how to harness public relations and social media to share your message and build your following

Open the book and find:

• Advice on choosing the type of food truck to run


• The 411 on researching the food truck marketplace


• Legal information to help you play by the rules


• Tips on finding a location to park your truck and sell your food


• Guidance on logo design and vehicle presentation


• The scoop on menu creation, layout, and pricing


• Hints for public relations and social media


• How to build and retain a following

Learn to:

• Find your niche, create a menu, and set prices


• Choose and outfit a vehicle


• Build a business plan to set yourself up for success


• Use Facebook and Twitter to market your business