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Sales and distribution management - Tapan Panda

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Title
Sales and distribution management
Author
Tapan Panda
format
Paperback / softback
Publisher
Oxford University Press
Language
English
UK Publication Date
20060202

Description

Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specialising in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.

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