Salesforce.com for dummies - Tom Wong

Manage your customers and your teams, and close more business with salesforce.com! Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Grab this book to learn how to make the most of it! From navigating salesforce.com to performing common tasks that relate to your accounts and contacts, this guide will get you going in no time. Understand your customer — track important data so that you can develop solutions that deliver value to your customers Improve customer service — track and resolve customer service issues Track your sales — follow the process from lead to close and see how to maximize your productivity Expand the funnel — generate and pursue more sales leads and boost your revenue Maximize marketing efforts — use Salesforce with Google AdWords and manage your Internet marketing Measure your performance — make the data available to sales reps, managers, and executives Strengthen partner relationships — track and associate partners' deals for better insight into your top partners Integrate with other applications — Salesforce can work with financial and ERP applications for greater value Open the book and find: Expert advice on accessing and navigating salesforce.com Tips for creating, updating, and organizing your accounts How to track opportunities Options for building product catalogs and managing price books Secrets for improving marketing campaigns Solutions to better support your sales team