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Sales letters that sizzle - Herschell Gordon Lewis
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Title
Sales letters that sizzle - all the hooks, lines and sinkers you'll ever need to close sales
Sales letters that sizzle - all the hooks, lines and sinkers you'll ever need to close sales
Author
Herschell Gordon Lewis
Herschell Gordon Lewis
format
Hardback
Hardback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20000116
20000116
Description
Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.
60-DAY EXAMINATION
- * Critiques real sales letters to give students concrete examples of letters that get results.
* Features new information on creating highly effective electronic sales letters and
E-mails.
60-DAY EXAMINATION
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