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Sales Promotion - David Horchover
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Title
Sales Promotion - Marketing 04.06
Sales Promotion - Marketing 04.06
Author
David Horchover
David Horchover
format
Paperback / softback
Paperback / softback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20011213
20011213
Description
Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts.
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